The venue for this public event was the scenery of the Olympic Stadium OAKA in Athens, where over 6,000 people met for the "Heineken Extra Cold Experience" for 3 days. In a specially designed promo truck for the roadshow participants had the opportunity to taste the new Heineken Extra Cold beer at minus temperatures.

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Various interactive audience activities and the breathtaking aerial dance performances of the Swiss artist group öff öff thrilled the visitors.