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Product Launch

Guests: apprx. 3 x 2000

Location: Olympic Stadium

OAKA Athen

Highlight: Icebeer truck and Show by öff öff from 


The venue for this public event was the scenery of the Olympic Stadium OAKA in Athens, where over 6,000 people met for the "Heineken Extra Cold Experience" for 3 days. In a specially designed promo truck for the roadshow participants had the opportunity to taste the new Heineken Extra Cold beer at minus temperatures.

Various interactive audience activities and the breathtaking aerial dance performances of the Swiss artist group öff öff thrilled the visitors.

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